The first song played on "Eagle 106" was “ Living in America” by James Brown. On March 13, 1987, at 6 p.m., the station's call sign was changed to WEGX, and rebranded as "Eagle 106". Cox sold the station to Malrite Communications in April 1987.
Like WCAU-FM in its early months of hot hits, WTRK featured a very tight playlist of only current hit songs and intense disc jockeys unlike WCAU-FM, however, ratings and revenue for "Electric 106" did not improve. On May 23, 1986, the station's call sign was changed to WTRK and rebranded again as "Electric 106", consulted by Mike Joseph, who had created the " Hot Hits" version of CHR for WCAU-FM (98.1) five years earlier. WWSH's format was changed in 1982 to hot adult contemporary branded as "FM 106", soon modified one year later to contemporary hit radio (CHR) the call sign was changed to WZGO and changed monikers to "Z-106" in July 1984. Initially, the sound remained easy listening, with more contemporary vocalists added to the playlist by 1980.
The station was sold again in 1977 to Cox Enterprises. The WQAL call sign would be reused by the former WCJW (104.1 FM) in Cleveland, Ohio less than one year later. Transamerica Corporation's United Artists subsidiary purchased WQAL in 1970 the call sign was changed to WWSH, branded as Wish 106. The station employed a beautiful music format playing mostly instrumental versions of popular songs with an occasional vocalist. After playing " The Star-Spangled Banner" as performed by Henry Mancini and a message from Dave Custis-in charge of the station's format-the first song was " The Carousel Waltz" by Percy Faith. on November 11, 1959, with the WQAL call sign, owned by George Voron, whose company provided businesses with " piped-in music". The station commenced operations at 5 p.m. In addition to a standard analog transmission, WUMR broadcasts using two HD Radio channels, and is available online via iHeartRadio. The WUMR studios are located in the neighboring community of Bala Cynwyd, while the station transmitter resides in nearby Wyndmoor.
WUMR (106.1 MHz, "Rumba 106.1") is a commercial Spanish CHR FM radio station that is licensed to serve Philadelphia, Pennsylvania, and is owned by iHeartMedia, Inc.
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